Terms & Conditions

01Acceptance of these terms

By accessing or using this website, submitting an enquiry, or engaging adeve.ai for services, you agree to these Terms & Conditions and to our Privacy Policy. If you do not agree, please do not use the site or our services.

If you accept these terms on behalf of a company, clinic or other organisation, you confirm that you have the authority to bind that organisation, and “you” means that organisation.

02Who we are

adeve.ai (“adeve”, “we”, “us”, “our”) is a performance-marketing and marketing-analytics service operated by Insane Labs, registered in India at [registered business address — to be filled in]. You can reach us at access@insanelabs.in.

03Our services

We provide advertising and marketing-measurement services, which may include campaign strategy and management on platforms such as Google Ads and Meta Ads, conversion tracking and attribution setup, landing-page and creative work, and reporting that connects ad spend to downstream business outcomes such as enquiries, booked appointments and walk-ins.

This website is informational. Nothing on it is an offer capable of acceptance, and no contract arises until a separate written agreement, proposal or statement of work is signed by both parties. Where such an agreement conflicts with these terms, that agreement prevails for the engagement it covers.

We may change, suspend or discontinue any part of this website at any time without notice.

04Results, case studies and figures

Case-study numbers are drawn from platform reporting (such as Google Ads) and from the client’s own backend records, and are presented in good faith and to the best of our knowledge at the time of publication. Advertising outcomes depend on many factors outside our control — competition, seasonality, budget, pricing, geography, platform algorithm changes, and above all how the business handles the enquiries we generate.

Any calculator, estimator or diagnostic tool on this site produces an illustrative estimate only, based entirely on the figures you enter. It is not financial, business or professional advice, and should not be relied on as the sole basis for any decision.

We are a marketing services provider. Nothing on this site is medical advice, and we make no representations about the clinical services of any business we advertise for.

05Eligibility

This website and our services are intended for businesses and for individuals aged 18 or over who are capable of forming a binding contract. The site is not directed at children.

06Acceptable use

You agree not to:

• Use the site for any unlawful, fraudulent or misleading purpose, or in breach of any applicable law or advertising regulation.
• Copy, scrape, mirror, republish or resell any part of this site or our materials without our prior written permission.
• Attempt to gain unauthorised access to the site, its servers or any connected system, or probe, scan or test its vulnerability.
• Introduce malware, launch automated traffic, generate fraudulent ad clicks, or otherwise interfere with the operation of the site or our campaigns.
• Submit false, impersonating or third-party contact details through any form, or send us content you have no right to share.
• Use any content from this site to imply an endorsement, partnership or affiliation with adeve.ai that does not exist.

We may restrict or terminate access for anyone who breaches this section.

07Enquiries and communications

When you contact us or submit an enquiry, you agree that we may respond by email, phone, WhatsApp or another channel you have provided, in connection with your enquiry. Marketing communications are sent only where permitted, and every marketing email includes an unsubscribe link. Transactional messages relating to an active engagement are not marketing and will continue for its duration.

Any ideas, suggestions or feedback you send us may be used by us without restriction, obligation or compensation. Please do not send us confidential information you do not want used in this way; confidentiality applies once a written agreement or NDA is in place.

08Client engagements

Where you engage us, the specifics — scope, deliverables, fees, payment schedule, term, notice period and media budget — are set out in the signed proposal or statement of work. In general, and unless that document says otherwise:

• Media spend is separate from our fees. Advertising budget is paid by you directly to the platform, or reimbursed to us, and is not part of our service fee.
• Fees are payable as invoiced, and are exclusive of GST and any other applicable taxes, which are charged additionally where required.
• Your cooperation is required. Timely access to accounts, assets, approvals and outcome data (such as appointments and walk-ins) is necessary for the work; delays in providing these affect timelines and results.
• You are responsible for your own claims. You warrant that any content, offers, prices, credentials and claims you ask us to advertise are accurate, lawful and compliant with the regulations governing your sector — including, for healthcare businesses, applicable medical advertising rules.
• Account access. Where we operate advertising accounts on your behalf, you grant the access needed for that purpose, and either party may revoke it on termination.

09Third-party platforms and links

Our services run on third-party platforms including Meta and Google. Those platforms set their own policies, review processes, pricing and algorithms, and may approve, reject, restrict or suspend accounts, ads or audiences at their sole discretion. We do not control those decisions and are not liable for them, though we will work in good faith to resolve issues that arise.

This site may link to third-party websites. We do not control and are not responsible for their content, terms or privacy practices, and a link is not an endorsement.

10Intellectual property

All content on this site — text, design, layout, graphics, code, methodology, frameworks and the adeve.ai and Insane Labs names and logos — is owned by us or our licensors and is protected by copyright, trademark and other laws. You may view and print pages for your own internal, non-commercial reference. All other use requires our prior written consent.

For client engagements, ownership of deliverables passes to the client on full payment, except for our pre-existing materials, tools, templates and know-how, which remain ours and are licensed to you for use with the deliverables. You retain ownership of the brand assets, content and data you provide, and grant us the licence needed to perform the services.

11Privacy and data protection

Our handling of personal data is described in the Privacy Policy, which forms part of these terms. Where we process personal data on your behalf as part of an engagement, each party will comply with applicable data protection law, including India’s Digital Personal Data Protection Act, 2023, and — where relevant — the GDPR and UK GDPR.

12Disclaimers

This website and its content are provided “as is” and “as available”, without warranty of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the site will be uninterrupted, error-free or secure.

Our services are provided with reasonable care and skill. We do not warrant any specific volume of leads, cost per result, conversion rate, revenue or return on ad spend, and no such guarantee should be inferred from any case study, estimate or conversation.

13Limitation of liability

To the maximum extent permitted by law, adeve.ai and Insane Labs, and their directors, employees and contractors, are not liable for any indirect, incidental, special, consequential or punitive loss, or for loss of profits, revenue, goodwill, business opportunity or data, however caused, whether in contract, tort (including negligence) or otherwise, even if we have been advised of the possibility.

Our total aggregate liability arising out of or in connection with these terms or our services is limited to the total service fees you actually paid to us in the three (3) months immediately preceding the event giving rise to the claim, and excludes media spend paid to advertising platforms. Where no fees have been paid, our liability is limited to INR 10,000.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence.

14Indemnity

You agree to indemnify and hold us harmless against claims, damages, losses and reasonable costs (including legal fees) arising from your breach of these terms, your misuse of the site, or any content, claim, offer or credential you supplied or asked us to advertise — including any allegation that it is inaccurate, unlawful, infringing or in breach of a platform policy or sector regulation.

15Governing law and disputes

These terms are governed by the laws of India. The courts at [city of jurisdiction — e.g. Bengaluru, Karnataka] have exclusive jurisdiction over any dispute, subject to the step below.

Before starting proceedings, the parties will attempt to resolve any dispute in good faith within 30 days of written notice. If unresolved, the dispute may be referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996, seated at the same city, with proceedings conducted in English.

16Changes, severability and contact

We may update these terms from time to time. The “Last updated” date above reflects the current version, and continued use of the site after a change constitutes acceptance of the revised terms. Material changes affecting an active engagement will be communicated directly.

If any provision is found unenforceable, the remaining provisions stay in full effect. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our written consent; we may assign them as part of a merger, acquisition or reorganisation.